With realistic scenarios based around an unfolding crisis situation this 'hands-on' training day will prepare spokespeople to handle press, radio and TV interviews when under pressure.

 

Blogging has taken the digital world by storm, a new era of citizen journalism has been heralded in many quarters.

 

We focus on the essential differences of writing for the web as opposed to the printed page, the importance of tuning into readers’ needs, and how to improve your site’s usability. Learn the importance of keywords, Search Engine Optimisation and how to adapt your writing and web site.

Great photographs can do wonders for our PR effort, not to mention taking newsletters,  websites and publicity to new levels.

Digital cameras have made it easier than ever before for anyone to take pictures but are the results stunning shots that the press are using ..... or run-of-the-mill snaps that are being ignored? 

Writing is an essential form of business communication yet many of us are not confident about our work.   

 

We may have been poorly taught or developed bad habits. Or perhaps want to be more creative or dynamic.  Whatever your education, job or background, this is an opportunity to improve your skills.

 

Features are an essential part of the PR toolkit and a skill you can’t afford to be without.  Whether you are writing features aimed at specific publications, or giving a features slant to a press release, this is an essential course that has been much acclaimed by previous participants.

A practical one-day course building the skills and confidence to give really effective press and radio interviews.

 

The ‘hands-on’ training approach provides practice in the full range of typical interview situations and thanks to the involvement of a real journalist and skilled PR specialist, you’ll get a priceless insider’s insight into the way reporters think and work.

 

This new media tool for broadcasting punchy attractive audio over the internet is rapidly being adopted by sales, marketing and PR teams looking for exciting ways to reach new audiences.

Write better press releases that will catch the journalist's eye and get your story into print. 

  

 

 

With a small number of people trained in key PR skills any business, organisation, or department, can achieve spectacular rewards in terms of publicity for products or services.

 

This unconventional and inspiring course will help you write at twice the speed and produce text that is lively, powerful, engaging and inspiring.

 

Newsletters and ezines have the potential to be an astonishingly cost-effective way of reaching customers, clients, staff or the community. Sadly many of them are binned or deleted unread.

Using techniques developed in the newspaper and magazine industries, this practical one-day course will ensure your newsletter has real impact.

   

The 'hands-on' training covers the range of typical live and pre-recorded interview situations in each workshop including telephone, face-to-face, outside location, studio and straight to camera live satellite link-ups.

A half-day course designed to help all staff - ranging from Receptionists and PAs to Junior Managers - who may find themselves as the first port of call for journalists making enquiries.

The course will enhance confidence and effectiveness in dealing with day to day press and broadcasting enquiries. There will be specific advice about crisis situations and how to take appropriate and timely action.

 

With friendly support and guidance from experienced tutors, the course will help you acquire the skills and confidence to give really effective presentations.