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| Write Better Press Releases |
 Write better press releases that will catch the journalist's eye and get your story into print. Structure your news release exactly as a journalist would write it. In one intensive day you will learn how to produce tightly written copy that will give your story the best possible chance of being published.
This course will help you write faster with more confidence and greater ease. It will enable you to develop stories relevant to the different media and help you avoid the editorial waste bin. We will examine the different types of press release, and help you enliven them with appealing headlines, sharp intros and telling quotes. Learn how to find new angles for the same old products and services, inject human interest and discover what journalists are really looking for.
As well as tips, techniques and all the writing theory, there will be plenty of exercises and an opportunity to practise your new skills on your own-choice project. We’ll look at delegates’ own releases and analyse how they might be improved. And we’ll study a variety of releases from a journalist’s post bag (and email) so you can assess what other PRs are putting out, and how you can do better.
This is an opportunity to see things from the journalist’s perspective as the workshop is run by a journo who has been on the receiving end of press releases for over two decades.
The course is suitable for beginners and experienced writers.
Key training areas
The course is presented by Judi Goodwin, a freelance journalist who believes many PR and Marketing people concentrate on giving their company or client excellent service but sometimes don’t see the story potential through the eyes of the Press.
She has been a regular contributor to The Daily Telegraph, Manchester Evening News, BBC Woman’s Hour and House Beautiful and was a commissioning editor for Ideal Home. Judi is a member and approved trainer for the CIPR and an associate member of the Chartered Institute of Personnel and Development.
2010 course dates26th October - Manchester
21st October - Belfast
4th November - London
29th November - Birmingham
2nd December - Edinburgh
Course fee: £295 + VAT (£221 + VAT charities & voluntary organisations)Includes delegate documentation, refreshments and lunch.
To book a place on this course, please phone 01952 201338 or use the online registration form
Recent delegate comments"I found this course to be energising as the trainer was so enthusiastic and really knew her stuff! She had the ability to teach well and engage with everyone - overall fantastic!!
"The course was extremely helpful and met my expectations at every level.
"Judi was brilliant and her 'hands-on' approach was just what learning is about .
"Some great tips and coming from a journalist's perspective gives us the inside track.
"Useful, informative and fun!
"The course content was perfect.
"A really good mix of theory and practice - and good feedback.
"Well prepared, comprehensive and useful handout that can be referred to and used again in the future.
The trainer Judi was excellent and had a practical approach. The course was very interactive and her journalistic experience gave a great insight into what kind of press releases we should be writing.
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