'Press Officer in a Day'
Advertising costs a fortune. Positive publicity is not only more effective - it's free!
With a small number of people trained in key PR skills any business, organisation, or department, can achieve spectacular rewards in terms of publicity for products or services.
This one day course brings PR within the reach of even the smallest group or business ... and in the context of larger organisations means there is knowledgeable assistance on the ground to support the efforts of busy press offices and public relations advisers.
The course will equip members with the core skills they need, ranging from planning and targeting to preparing news releases which will be used by the press, radio and television every time. In addition the course will also deliver the skills to help defend the organisation in a crisis with advice and practical guidance on preparing collegues for media interviews.
The Public Relations Course will be one of the most cost-effective marketing investments you will ever make - and that’s a promise.
Key training areas
- Setting targets
- Identifying positive PR opportunities
- News angles: Understanding how journalists think - and using that!
- Producing news releases that will be used - every time
- Using photographs and photo opportunities
- Monitoring and analysis
- Responding effectively in crisis situations
- Preparing colleagues for media interviews
- Practical interview session
2010 course dates
28th September - Birmingham
12th October - Edinburgh
16th November - London
25th November - Bristol
7th December - Manchester
Course fee £295 + VAT (£221 + VAT charities & voluntary organisations)
Includes delegate documentation, refreshments and lunch.
To book a place on this course, please phone 01952 201338 or use the online registration form
Recent delegate comments
"The tutor was very engaging, informative and obviously knew his stuff!
"I enjoyed this course immensely and felt that the tutor's background and experience brought a lot of useful examples to the day.
"Really enjoyable, interesting and delivered at a good pace.
"Well planned and delivered
"Relevant and up to date, delivered by someone who knew his subject very well.
"Tutor was relaxed, friendly and encouraging.
"Thought it was a great course. Very insightful!
"As a complete novice in this field the information was presented and delivered in such a way it made it easy to take on new ideas.
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