Features are an essential part of the PR toolkit and a skill you can’t afford to be without.  Whether you are writing features aimed at specific publications, or giving a features slant to a press release, this is an essential course that has been much acclaimed by previous participants.

 

Delegates will learn how to recognise a good story, how to develop new angles and plan the research, and how to target the feature for the readership of a specific publication.  The course will look at various types of features  and help you adapt your ideas to give you a variety of different approaches and possibilities.

 

You will investigate a can’t-fail formula for writing fluently and with confidence, and study different methods of structuring your material so you have clear goals and outcomes.  You will also look at how to get the best out of interviews and client briefs, and how to inject powerful and inspiring quotes that will give weight, passion and conviction to your text.

 

This interactive workshop includes plenty of practical exercises with an opportunity to make a start on a feature of your own choice. It is suitable for PR and marketing purposes, and advertorials.

 

Key training areas

• What editors are looking for and how to pitch your ideas
• Write like a journalist to produce editor-friendly text
• Develop a fluent style and avoid writer’s block
• Enliven your copy with snappy intros that sparkle and outros that bring your feature to a satisfying conclusion
• Write faster and abolish the struggle
• How to plan your research and structure your text
• Producing crisp copy from an overload of information
• Writing up case histories and using quotes
• Develop good relationships with editors and leave them wanting more 

 

The course is presented by Judi Goodwin a freelance feature writer and an Approved Trainer for the Chartered Institute of Public Relations. She has been a regular contributor to The Daily Telegraph, Manchester Evening News, the Liverpool Post and Echo and many consumer publications.

 

For seven years Judi ran feature writing courses for IPC Magazines and she is also a trainer for the National Union of Journalists. She brings a whole person approach to her training with an emphasis on coaching and creativity.

 

23rd September - London

2nd November - Sheffield

Includes delegate documentation, refreshments and lunch.

 

To book a place on this course, please phone 01952 201338 or use the online registration form

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