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| Writing for the Web |
 An interactive one-day course designed to help you learn the priorities and practicalities of web writing.We focus on the essential differences of writing for the web as opposed to the printed page, the importance of tuning into readers’ needs, and how to improve your site’s usability. Learn the importance of keywords, Search Engine Optimisation and how to adapt your writing and web site.
Web sites are an increasingly important source of information, advice, networking and sales. But the Internet is a rapidly changing medium, and web browsers do not use and read computer screens as they do the printed page. For web sites to be worth their investment and to fulfil their role, they must adapt to these and other challenges.
During the course we provide advice on the challenges of web writing, and how to overcome them; guidance on writing style and web page structure; ways to help error-proof your work; and tips to improve your site’s ranking and increase the number of repeat visitors.
The course is suitable for anyone new to web writing, and those looking to sharpen their web copy or increase repeat visits to their web site: press and communications officers, technical writers and information officers, web technologists, and others from the public, private, voluntary and charitable sectors.
Key training areas
2010 course dates21st September - Bristol
29th September - Liverpool
6th October - Leeds
2nd November - Ipswich
18th November - Edinburgh
24th November - Birmingham
7th December - London
14th December - Belfast
Course fee £295 + VAT (£221 + VAT charities & voluntary organisations)Includes delegate documentation, refreshments and lunch.
To book a place on this course, please phone 01952 201338 or use the online registration form
Recent delegate comments"Comprehensive and informative.
"Excellent, we covered a lot of invaluable material and it was also particularly helpful to discuss our own websites.
"A talented course tutor who took care of us very well throughout the day.
"Overall a very good training day, gave me the extra skills I was looking for.
"Excellent course, well run and covered the different situations the delegates were in. "Very good course overall, many thanks. "Very well delivered, good mixture of practical exercises and theory. "Handouts were clear and delegate information was excellent. "Delivered in a good style, fun and informative. "Tutor was very friendly and well prepared for the course.
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