Creating Successful Email Newsletters

Email newsletters are one of the most versatile and cost-effective communication tools for any organisation wishing to engage its subscribers, customers or clients.

This practical one-day course will show you how to harness the power of email marketing.

Even in this age of social media and search engines, email newsletters have maintained their value and significance. In order for e-newsletters to be effective however, they need to not only achieve the objectives of the publisher, but add value for the reader.

At their best they provide the reader with an essential information resource. At their worst they become spam - irritating and alienating the intended audience.

The art of creating both visually attractive and technically successful newsletters can be a difficult skill to master. Using examples of best practice, this course will show you how to plan, create, write and produce e-newsletters that avoid the delete key and build a solid relationship with the reader by providing relevant and meaningful content.

Key training areas

Marketing strategy and email newsletters
A brief for your newsletter
Understanding your readers
Planning your schedule
Structure - building the framework of a successful newsletter
Creating compelling content - what readers want
Producing HTML newsletters that work effectively with email clients
How to build your list and increase subscribers
Distribution - easy ways to send and manage your mailshots
Tracking and analytics - measuring your return on investment, providing insights and management reports

2013 course dates

19th June - Leeds

Course fee £295 + VAT (£221 + VAT charities & voluntary organisations)

Includes delegate documentation, refreshments and lunch.

Courses start at 0930 (registration and refreshments from 0900) and finish at approximately 1700.

To book a place on this course, please phone 01952 201338 or use the online registration form

Recent delegate comments

"Very informative, covered all areas of the subject from reminders on basics to best practices.

"Very good. Useful tips, insights and advice.

"Good insights into how and why to use email newsletters, which was what I attended the course for.

"Informative & interesting.

"Really good, helped me understand and learn new techniques.

"Well delivered, well paced and relevant.

"Been really useful. Very thorough and in depth enough to allow me to go and create a newsletter.

"Invaluable thank you!

"Great presenter, very informative, great tips.

"Very pleased I came along today.

"Good explanations and booklet with content relevant to my needs.

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