How to Create a Successful Blog
|Blogging has taken the digital world by storm, a new era of citizen journalism has been heralded in many quarters.
But just what is this new revolution about? This practical one-day course provides an essential guide to blogging - guiding you through the process of creating a successful, hard-working blog that can have a powerful effect on your marketing and communications.
Using the latest technology your blog can take a central role in your social media strategy or even be used as your main website. New blogging platforms enable you to send posts via email, live stream events and integrate easily with Twitter.
Key training areas
- What is a blog and the main systems for creating a blog
- Anatomy of a blog and blogging basics
- Why posts alone are not enough
- Comments and how to manage them
- Using a blog to drive traffic to your website and to help your SEO strategy
- Using categories and tags intelligently
- Including the extras that really add value
- Using RSS and Twitter with a blog
The course is led by digital media consultant and trainer Keith Errington. Keith has worked with many of the top design consultancies in Britain helping them to improve their digital presence.
As a writer he has been editor of Internet Publishing, and authored a regular column for Graphics International on technical and management issues. He has also acted as an adviser on articles in Creative Review, Direction Magazine, Hot Shoe International and the Financial Times.
As a training course leader, he has created and delivered a wide range of courses for the University of the Arts London covering a variety of topics connected with the Internet, marketing and design. Keith is an Associate Lecturer at the University, delivering an elective on Internet Marketing for their MA course.
Following this link to read Keith's blog
Please phone 01952 201338 for available dates.
Course fee: £295 + VAT (£221 + VAT charities & voluntary organisations)
Includes delegate documentation, refreshments and lunch.
Courses start at 0930 (registration and refreshments from 0900) and finish at approximately 1700.
To book a place on this course, please phone 01952 201338 or use the online registration form
Recent delegate comments
"Very useful - gave a clear structure and thinking on how to approach a blog, demystified blogging.
"Very good. Lots of information.
"I understand more about blogs and how they can be used to benefit our business.
"Most beneficial were ideas for dealing with writers block - information sources on the internet and getting readers to the blog.
"Very good, lots to absorb!
“Good – gave me the introduction I needed and useful information to feed back to colleagues.
“Very informative and thorough.
“Excellent ideas specially on content, ways of writing and how to solve specific issues.
“Excellent – interesting, informative and useful. Lots of practical hints and tips.